Connecting Communities Throughout the Columbia River Gorge

February 1, 2019

Blue Lion Unlimited, LLC announced today they will begin publishing The Gorge Business News (TGBN) newspaper. It will be distributed throughout the Columbia River Gorge on both the Oregon and Washington sides of the river.

“It is our hope that The Gorge Business News will foster a sense of community throughout the Gorge, bringing chambers, businesses and citizens together with a common bond, our love of the Columbia River Gorge region,” said owner Rick Roach. “It will be a good tool for businesses to get some exposure for their products or services and for new businesses to announce their arrival.”

The Gorge Business News will be published in full-color bi-monthly and 8,000 copies will be distributed throughout the region from Camas to Lyle in Washington and from Troutdale to The Dalles in Oregon.

“It means a lot to me to be able to publish The Gorge Business News again,” said owner Lori Roach. “My two year hiatus from publishing is over and I am excited to be back in the region again, interviewing fascinating people and helping businesses promote their products and services. It’s an exciting time in the Gorge, tourism is booming and new businesses are coming to the area and existing businesses are growing. We are looking forward to doing our part in helping nudge the economic dial of the region in a positive direction.”

All articles will be available on The Gorge Business News website, which will also have a link to the digital version of the newspaper. Both print and digital versions of TGBN are available for free.

“Helping businesses succeed is our main objective, so we plan on offering some free “value-added” opportunities for our advertisers,” said Lori. “Loyalty discounts, discounts on web advertising, the opportunity to place press releases in the print edition and on the TGBN website are some of the extras we will include. We will also be active on social media promoting not only the paper itself, but also our advertisers. One of the value-added opportunities we are most excited about is coming to our advertiser’s place of business and recording video interviews that will be posted on social media. This will give our clients a great opportunity to showcase their business online and let their customers get to know the person behind the business. We will also have a YouTube Channel so Rick and I can share all of our adventures with our followers.”

“The Gorge Business News is more than just words on paper,” said Rick, “it is a catalyst for conversations, innovation, economic development, tourism, volunteerism and advocacy. It also promotes community involvement and Lori and I are looking forward to helping out where we can with the different great events and programs throughout the region.”

About Blue Lion Unlimited, LLC

Blue Lion Unlimited, LLC (BLU) is a marketing, publishing and consulting company located in the beautiful Pacific Northwest and owned by Rick and Lori Roach. Blue Lion Unlimited, LLC publishes The Gorge Business News, which covers stories and events on both the Washington and Oregon side of the Columbia River Gorge. Blue Lion Unlimited, LLC consulting services is founded on many years of business ownership, marketing, management, and executive leadership. BLU also provides professional photography services for marketing and promotional use. 

Rick Roach, MBA is owner and CEO of Blue Lion Unlimited, LLC, a marketing, publishing and consulting firm. His experience as a higher education administrator and university professor teaching organizational behavior and group communications courses gives him insight into complex business issues allowing him to identify and troubleshoot problems in organizations quickly. His passion for helping others find solutions to their problems gives him energy and purpose.

Lori Roach is owner and COO of Blue Lion Unlimited, LLC. Lori is an experienced business owner with a demonstrated history of working in the publishing and public relations industry. She is skilled in marketing, sales, social media, event management, editing and photography. Lori has a strong entrepreneurship background with a Bachelor’s Degree in Business from Eastern Oregon University. Lori currently owns and operates Studio 6 Designworks, a company she started, which enables her to explore all of her creative passions… publishing, photography and business consulting.