From social media to press releases to public events, marketing your business is a lot of work! By creating a Marketing Plan for your business, you’ll help ensure that your limited time and resources are spent on marketing and PR activities that have the biggest impact. A Marketing Plan will help you hone in on your key messages and goals and help you discover when to seek outside expertise, partner with another business or organization to leverage your brand, or invest in tools that can help keep you on track. It also provides metrics for success so that you can adjust and adapt your plan if it’s not delivering results. In this workshop, we’ll cover: the key components of a Marketing Plan, the most popular business communications tools (social media, e-newsletters, websites), and some organizational tools that might help with your planning efforts. You’ll walk away with a one-page Marketing Plan and a list of tangible goals.
Dinner & drinks are included, vegetarian and gluten free options will be available.
July 20 @ 5:30 pm – 7:30 pm | $45.00
Presenter: Becky Brun of Pitchfork Communications